With over 16 years of experience in the entertainment industry, award-winning producer Frederico Lapenda has worked successfully in all fields of the industry. As a filmmaker, he has produced many films and documentaries under his company Paradigm Pictures and eight of them were released theatrically. Prior to Paradigm, Lapenda was a filmmaker/producer at Peter Guber’s Mandalay Entertainment Group.
Acknowledged by industry magazines as one of the pioneers of the style of mixed martial arts (MMA), Lapenda has produced over 100 Cage Fights in Japan, Russia, Israel, Brazil, US, The Netherlands, Bosnia, Jamaica, Aruba, etc. His "Combat Mortale" TV show ran on Channel 22 in Los Angeles for three years, achieving double-digit ratings and establishing Lapenda as the first producer to be on U.S. television with an MMA show.
Lapenda introduced Pay Per View to Brazilian television, his fighting franchise World Vale Tudo Championships (WVC) was the fourth MMA show to air in US PPV, he produced for highly-rated TV show for "Fox Files." Lapenda has also ventured into the music industry and has co-promoted such live concert acts as Alanis Morissette, ZZ Top, The Calling and many others in his native country Brazil.
Always ahead of the game, May 2011 Lapenda promoted and produced the first ever Pay Per View event on YouTube out of Moscow. The stunt generated incredible hype with the business media around the world including The Wall Street Journal and Yahoo Finance who strongly praised Lapenda’s efforts.
Only a fighter knows the feeling!